The Setup Video
The Set-Up Video was featured on TheFingerBar.com. A "Nestle spokesperson" (played by a character actor) explained why Butterfinger was changing the name of the candy bar to The Finger. The video was believable, yet slightly ridiculous, leading to a lot of speculation and discussion among consumers!
The Reveal Video
The Reveal Video was featured on the Butterfinger Comedy Network on Yahoo.com and was the first video consumers saw when visiting the site. It briefly recapped the April Fool's Day prank and ended with a montage of funny, entertaining consumer reactions to The Finger.